Why Fabric Weight Is the Only Spec That Matters

Most streetwear brands won't tell you their GSM because most streetwear brands are using 180 GSM or lighter — thin enough to see through under a flash photo, and it shows within three washes.

240 GSM is the threshold where a tee stops being a t-shirt and starts being a garment: enough structure to hold an oversized cut without sagging, enough density to survive repeated washing without pilling. It's a heavier, more expensive input — which is exactly why most brands skip it.

This is the difference between something that photographs well once and something that holds its shape a year later. Wash cold, skip the dryer, and a 240 GSM tee will outlast the trend it was bought for.

Every House of Fox tee is built to this standard, not marketed to it.